Research that starts with people and ends with decisions.
Selected applied research from the original portfolio, covering digital platforms, customer experience, social media, travel, futures and emerging technology.
A research sprint into the needs and motivations of movie database contributors
Approach Secondary research, stakeholder interviews, 20 in-depth interviews across the US, UK and India, followed by a synthesis workshop.
Impact The research uncovered user needs and an additional user group for subsequent quantitative sizing.
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Developing a customer journey map for a brand repositioning
Approach Lean and secondary research, expert interviews and a synthesis workshop with the client in Barcelona.
Impact The work produced a foundation for repositioning the brand around a more customer-centric proposition.
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Developing foundational insights around 'sharing'
Approach Digital diary studies in the US, Brazil, India and Thailand followed by in-home interviews.
Impact The work explored fundamental drivers, barriers and social norms around sharing, online and offline.
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Understanding attitudes, behaviours, and emotions in a changing business travel landscape
Approach Travel diaries, follow-arounds and interviews were adapted to remote research as Covid-19 made travel impossible.
Impact Insights and guiding principles were applied to brand strategy and product-range development.
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Scenario planning for the future of cities
Approach Interviews with over 25 topic experts, analysis of industry reports and white papers, followed by a co-creation workshop to build scenarios for three EU cities.
Impact The resulting shifts, Kizashi templates and scenarios helped ground the client's strategy in a sound understanding of the future of urban living.
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A service design sprint on human-robot interaction
Approach Research into emotional needs, drivers and barriers around interaction between people and service robots.
Impact The work connected emerging technology with human expectations and everyday experience.
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In-depth interviews · Ethnography · Digital diary studies · Expert interviews · Stakeholder interviews · Secondary research · PESTLE analysis · Synthesis workshops · Journey mapping