Understanding people to help shape better products and services.
I’m a UX Research Manager and ethnographic researcher based in Barcelona. I work across qualitative research, product discovery and service design to understand people’s needs, behaviours and experiences.
Research, discovery & design
Selected projects from the original portfolio, showing how research has been used to understand people, frame problems and shape decisions.
A research sprint into the needs and motivations of movie database contributors
Approach Secondary research, stakeholder interviews, 20 in-depth interviews across the US, UK and India, followed by a synthesis workshop.
Impact The research uncovered user needs and an additional user group for subsequent quantitative sizing.
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Developing a customer journey map for a brand repositioning
Approach Lean and secondary research, expert interviews and a synthesis workshop with the client in Barcelona.
Impact The work produced a foundation for repositioning the brand around a more customer-centric proposition.
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Developing foundational insights around 'sharing'
Approach Digital diary studies in the US, Brazil, India and Thailand followed by in-home interviews.
Impact The work explored fundamental drivers, barriers and social norms around sharing, online and offline.
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Understanding attitudes, behaviours, and emotions in a changing business travel landscape
Approach Travel diaries, follow-arounds and interviews were adapted to remote research as Covid-19 made travel impossible.
Impact Insights and guiding principles were applied to brand strategy and product-range development.
View project →Research leadership, product discovery and qualitative insight.
Today my work combines hands-on research with research strategy and team leadership, building the conditions for evidence to influence product decisions.
Product research
Understanding behaviours, needs and motivations to help teams identify meaningful product opportunities.
Research strategy
Connecting research questions to product priorities and creating repeatable ways of generating useful evidence.
Research leadership
Building strong research practice through coaching, collaboration, clear ways of working and close partnership with data and product teams.
Qualitative research, grounded in real behaviour.
My research background spans in-depth interviews, ethnography, digital diaries, stakeholder research, secondary research, synthesis workshops and journey mapping.
From anthropology to UX research.
I have a background in social anthropology and long-form ethnographic research, including fifteen months of fieldwork with the Barefoot College in Rajasthan, India.
The site keeps that work alongside my professional research portfolio, so the academic and applied sides of my career remain connected without competing for attention on the homepage.